In a 2019 study of Australian data, published in the International Journal of Mental Health Systems, R U OK Day Campaign exposure was found to be associated with stronger beliefs in the importance and ease of asking “Are you okay?”. ☹️🙂

Exposure to the campaign also increased the likelihood of intentions to use recommended helping actions by two to three times compared to those not exposed to the campaign.

Participants who were exposed to the R U OK? 😕🙂Day campaigns were up to six times more likely to reach out to someone who might be experiencing personal difficulties compared to those not exposed to the campaign.

Interestingly, those who had sought help from a mental health professional in the past 12 months were more likely to be aware of, and participate in, the campaign, suggesting people experiencing mental health issues recognise the value of seeking—and giving—social support.

So we know the campaign is helping everyday people have more conversations around mental health, we know that it raises awareness of mental health across our communities, and increases help-seeking behaviour. 😞🙂

That’s why we encourage you to ask a friend or colleague, not just today, but any time you notice signs.

Ross, A. Bassilios, B. (2019) “Australian R U OK? Day Campaign: Improving helping beliefs, intentions and behaviours” International Journal of Mental Health Systems, Vol. 13, No. 61, pp. 1-12 https://link.springer.com/article/10.1186/s13033-019-0317-4
(Retrieved August 2nd 2021)

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